Latest news:
Major UK Franchise takes up iprint manager®
iprint manager® has certainly been arousing a lot of interest over recent weeks as franchises and
multi-branch businesses see the value of implementing it into their own marketing activities. Recently,
a major food retailer has confirmed that they're going to be implementing it into their business saving their marketing department value time and resource looking after the many branches who need marketing assistance.
Previously the company had a very busy marketing department employing artworkers to help deal with the vast amount of enquiries that were coming in from their branches and franchisees. The parent company insisted that they alone handled all of the promotional requirements so that brand integrity could be guaranteed. They didn't want franchisees and branches arranging their own artwork and printing as although they had brand guidelines, they felt they didn't have enough control to ensure that the brand wasn't compromised over time. Consequently as the business grew, the marketing department became over-run with requests which took time to fulfill, compromising the campaigns that individual franchisees wanted to run and resulting in unwanted extra costs as they struggled to meet demand.
Now with iprint manager®, just one senior artworker at head-office produces 'Master' artwork, which we upload to iprint manager® and then with a little bit of our own magic, we make certain parts of the artwork editable to end users. Now franchisees and branches can log-on to iprint manager®, make the changes they need to suit their own campaigns, view proofs and order online at highly competitive prices - agreed with head-office. They can even upload files from Microsoft excel of customers who are on their mailing database and order their own direct mail campaign from within iprint manager®.
The result is that there are lot of very happy franchisees and branches who now experience no delays, can order their marketing and printing requirements at the touch of a button at extremely competitive prices which makes promoting their own businesses a whole lot easier. The Head-office / franchise owner is also just as happy as they now have a marketing department that can finally concentrate on growth and promoting the business rather than dealing with day-to-day requests of existing franchisees - safe in the knowledge that they will see a proof of everything that their franchisees want to order to check that the brand is staying faithful to the guidelines. This takes minutes instead of the hours previously spent producing artwork. Dozens of happy franchisees and one happy franchise owner!
We can't reveal the company concerned yet for legal reasons, but as soon as we have their permission, we'll be flying the flag as yet another business signs up to the iprint manager® revolution.
Major UK Franchise takes up iprint manager®
iprint manager® has certainly been arousing a lot of interest over recent weeks as franchises and
multi-branch businesses see the value of implementing it into their own marketing activities. Recently,
a major food retailer has confirmed that they're going to be implementing it into their business saving their marketing department value time and resource looking after the many branches who need marketing assistance.
Previously the company had a very busy marketing department employing artworkers to help deal with the vast amount of enquiries that were coming in from their branches and franchisees. The parent company insisted that they alone handled all of the promotional requirements so that brand integrity could be guaranteed. They didn't want franchisees and branches arranging their own artwork and printing as although they had brand guidelines, they felt they didn't have enough control to ensure that the brand wasn't compromised over time. Consequently as the business grew, the marketing department became over-run with requests which took time to fulfill, compromising the campaigns that individual franchisees wanted to run and resulting in unwanted extra costs as they struggled to meet demand.
Now with iprint manager®, just one senior artworker at head-office produces 'Master' artwork, which we upload to iprint manager® and then with a little bit of our own magic, we make certain parts of the artwork editable to end users. Now franchisees and branches can log-on to iprint manager®, make the changes they need to suit their own campaigns, view proofs and order online at highly competitive prices - agreed with head-office. They can even upload files from Microsoft excel of customers who are on their mailing database and order their own direct mail campaign from within iprint manager®.
The result is that there are lot of very happy franchisees and branches who now experience no delays, can order their marketing and printing requirements at the touch of a button at extremely competitive prices which makes promoting their own businesses a whole lot easier. The Head-office / franchise owner is also just as happy as they now have a marketing department that can finally concentrate on growth and promoting the business rather than dealing with day-to-day requests of existing franchisees - safe in the knowledge that they will see a proof of everything that their franchisees want to order to check that the brand is staying faithful to the guidelines. This takes minutes instead of the hours previously spent producing artwork. Dozens of happy franchisees and one happy franchise owner!
We can't reveal the company concerned yet for legal reasons, but as soon as we have their permission, we'll be flying the flag as yet another business signs up to the iprint manager® revolution.